Friend abuse or alcohol abuse? It’s too close to call…

I haven’t had a Smirnoff Ice since the early 2000’s. I’d feel ashamed to admit that, but I’m sure that at some point we’ve all drunk something that we’d just as soon forget. In my defense, I was young and stupid, and SI looked really cool after you threw in a Skittle or two.

But I’m wondering what excuse people have now for this Icing thing I read about on Gothamist. (I really want to make a “young people” joke, but I’m pretty sure that most Gothamist people are my contemporaries.) The New York Times regards it as a form of viral marketing, which it certainly could be, but why would you do this? Smirnoff Ice stuff is vile. Its color-changing properties are the beginning and end of its awesomeness. My advice for summer get-togethers: save your friendships and buy some better alcohol (which you should still not force one another to consume).